As a business owner, you may be wondering why you need SEO and why you need an SEO Consultant.
Here at SEO Skills Academy we want to answer all these questions. In this post you’ll learn what SEO means, why you need it and what an SEO Expert like ours can offer you. If you’d prefer to speak to me directly then please on 07841344904.
What does SEO mean?
SEO stands for Search Engine Optimization. By using SEO right, you can get to that important number one spot that gives you free organic traffic. That means no paying for google ads or Pay Per Click advertising.
If you’re selling online or have a business that relies on online sales then you need to be taking SEO seriously.
The issue with SEO is that it’s not just one thing you need to do. It’s loads of little jobs that you need to do all the time to get your website to the top.
SEO is made up of a range of tasks including keywords, link building, content and website health.
It involves a lot of research to find out what action needs to be taken to get you to the top of your chosen keywords.
Why Do I Need a SEO Consultant?
Every website needs better optimization. It’s true that you could Google how to make your website more attractive to Google but time equals money. If you haven’t got the time then you could also take one of our courses that takes you through step by step how to SEO your website.
If you’re looking for results within the next 3 to 6 months then you need an SEO Expert. An SEO Consultant will start by giving your website the run down and finding out what’s stopping it reaching the top stop and who your main competition is.
A good SEO Consultant will help get your website to the top stop and help you stay there.
We can help you get ranked, push you to the front page and make sure that your website is working to the best of its ability.
Want to know how we start? All SEO Companies are different but we aim to give you the full rundown of what we do. So if you decide you suddenly want to do it yourself then you can without having to start all over again.
We start by going through your site and give it an SEO Audit.
Your site health is one of the most important things when it comes to SEO. The SEO Audit gives you a real insight into your website. It’s what Google sees and gives us a great insight into what needs to be worked on.
Everything is covered in the SEO Audit including your backlink profile, your organic traffic and ranking visibility.
We then give you some action points that you can take away and do yourself or get us to help you with. The choice is completely yours!
Really, the SEO Audit gives us a good place to start building up our strategy and helping you gain more traffic to your business.
You could be writing the best content ever but without keyword research the chances are no one will ever read it.
We do in-depth research that gives you a list of keywords to hit to help you reach that number one spot on Google when your ideal readers types it in.
We look at everything from your current keyword ranking to your competition and what you can do to out rank them for your chosen keywords.
We look at your meta descriptions, images, titles, tags, URLS and categories to name but a few.
You might not believe it, but each one of these plays a vital part to ranking your website.
Search Engine Submission
Setting around and waiting for any search engine to find you is pointless. It will happen but it will be slow and very painful to your business growth.
Using tools like Google Console can really help boost your visibility while highlighting any errors straight away.
We will evaluate your traffic, your bounce rate and the user ability of your site to help make it as search engine friendly as possible.
Remember; Google is all about the user. If you please the user then you please Google and get a better ranking.
This isn’t about gaining any old link. This is all about getting link’s back from quality websites that are in your field.
When it comes to ranking, Domain Authority plays a bit part. It will help decide if your website or your competitors will be shown in those top three spots.
We are happy to share with you our link building strategy and how we go about getting you real link backs that can help push you up and raise your own DA.
You don’t have to sit down yourself and write content. We aim to serve your audience and make your website the go-to place for information.
All your copy, from your homepage to your blog posts needs to have SEO in mind. We want your audience to keep coming back for more while feeding the Google machine.
Google loves sites that post often and regular. Let us help you implement a strategy that not only gets you more clicks but also gets you noticed by Google as the site to reference.
The annoying things about ranking on page one is that it’s an every changing target. The algorithm changes or you forget to post for a few weeks and your website starts to slip down.
We’re here to keep you on that front page or guide you if you’d prefer to do it yourself.
Staying current and keeping your ranking stable is key!
How Much Does an SEO Consultant Cost?
Like everything it really depends on what you need.
Our courses are here to help guide you through the world of SEO regardless of where you are in your business.
If you’d prefer someone to do it for you then an SEO Expert like me can make a huge difference to your business.
We don’t come cheap but that’s because this is an ever changing skill that we have to keep ourselves updated on.
Are you ready to take your business to the next level and hit that number one spot? Talk to Laura today about how she can help you.